Healthy profit awaiting gym owner.

Franchisee Role: Owner-Operator Annual Turnover: On Application Established: 2018

The Opportunity

Most people go to a gym to lose pounds – but whoever buys this Anytime Fitness franchise will have the chance to gain Pounds (and very many of them) as the highly profitable business goes from strength to strength.

Already a cut above the budget gyms that proliferate, this Anytime Fitness gym in the midlands helped pioneer the network’s new business model that makes substantially more money per member.

And as more and more clients switch to its premium coaching package, the gym should become significantly more profitable.

But if the new owner prefers to flex the business’s muscles, there’s an entire unused floor of the prime-site premises that could be used to either expand its already-growing membership numbers substantially or give even better value to its current members.

That opportunity for growth, plus the gym’s track record in punching above its weight, means this Anytime Fitness gym is shaping up to be a seriously good investment for its new owner.

The Franchise

Anytime Fitness is a household-name international lifestyle brand that’s a class above budget gyms and enjoys an enviably loyal following in its local communities.

The network has 5,000 gyms around the world while, here in the UK, it chose this Anytime Fitness gym as one of only three franchises to pilot the new AF Coaching Membership model which means it can deliberately have fewer members than other gyms but generate more profit from them.

Choosing to keep membership numbers low enhances the experience of each individual as there is less competition for fitness equipment.

But in the case of this franchise, the unused floor above the current gym means the new owner could recruit many new members and still keep the member-to-equipment ratio attractively low.

It’s a lean operation with three staff and five self-employed personal trainers who pay for the right to operate there, yet its growable membership of 1,346 generated an EBITDA of £161,409 in 2023.

Summary

Running Anytime Fitness in the Midlands just as it is should give a fast return on investment for the new owner – but the new business model of selling premium packages to a deliberately smaller number of members should make it even more lucrative. Putting more machines into the empty floor above would allow a substantial increase in membership numbers and profitability while preserving the famously low member-to-equipment ratio that clients love.

This franchise is on the market as a standalone purchase or alongside a second Anytime Fitness gym, also in the Midlands.

Enquire now!